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Archive for January, 2011


New TVCs in production phase

For the next two weeks there will be several productions by Cinemagic, the local productions are concepts created by The Bustop, a creative agency specializing in TV commercials. Others will be produced abroad with creative from the company itself.

This is not the first time we work with the Bustop, it is always great to work with a creative agency that supports and knows their clients very well, we would recommend approaching them if you looking for a creative idea for your TVC.

The TVCs will air by the first week of February, and we will surely upload them onto our blog.



I just saw this movie the other day directed and shot by the very talented Gareth Edward’s , I thought it was another Hollywood studio film but was shocked to know that it was an independent with a budget lower than $200,000. The movie isn’t that great, it gets boring in several parts but it is a great example for all the filmmakers out there who are trying to do their films with a small or no budget. And surprisingly this film was not shot on the 5D , F-900 or RED. This film was shot on Sony’s PMW-EX3 a small portable camera which has a 1/2″ sensor, it was combined with a Letus lens adapter which will allow you to use your photography lenses.

Other interesting facts about this film:

-Won Best Achievement In Production, as well as Best Technical Achievement Visual Effects for Gareth Edwards/Monsters for his special effects work done on the consumer version of Adobe.
-Edwards and the film’s two leads – Scoot McNairy and Whitney Able – filmed on location in several South American countries with only loose ideas about the story they wanted to tell. Edwards later manipulated that footage to make it feel cohesive. Guerrilla filmmaking at its best.
-Edwards shot 4.5 hours of film and spent months cutting that down to a 90 minute story.


The Manager of the Dubai International Film Festival visits Cinemagic

Mr Massoud Al Ali  visited  Cinemagic last week to discuss building a partnership with the DIFF and KIFF, Kuwait International Film Festival.

They also discussed the Kuwait Young Film Competition that is part of the KIFF, this competition has been announced earlier on our blog. The deadline for the submission of the work is on the 10th of March.

Moving on to the KIFF, it will take place on the 24th, 25th and 26th of March 2011.

To read more about Mr. Masoud’s meeting with Cinemagic, please click on the here.